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DAYANITSA MAURICIA

THE ARTIST BEHIND BE UNBEWEAVEABLE

Hel­lo! Thanks for stop­ping by. My name is Daya, I’m Dutch, a dog  mom, I love food, fit­ness and trav­el­ing. And I’m pret­ty adven­tur­ous. Watch my Insta­gram high­lights for some inter­est­ing facts. 

Mission

We empow­er women by teach­ing them wig
mak­ing skills for per­son­al or pro­fes­sion­al pur­pos­es. And with our Med­ical Wigs and Nat­ur­al Hair Care Line we give women their con­fi­dence back.

Vision

We envi­sion that in the next few years 
Be unbe­weave­able will be able to make ladies world­wide feel beau­ti­ful & con­fi­dent with our Raw Indi­an Hair. 

Be unbe­weave­able was launched in 2014 and before start­ing the busi­ness,
I vis­it­ed India to find the best hair qual­i­ty.
It was an inten­sive trip full of obsta­cles but worth it. In the back of a small Tuk Tuk I trav­elled with my part­ner through India for 10 days. Before leav­ing I made a list of poten­tial com­pa­nies to vis­it. The hair busi­ness is an impor­tant income source in India. Some were big fac­to­ries, oth­ers were lofts in hous­es, or sim­ply a cor­ner in the liv­ing room. I saw var­i­ous types of hairs because even in India there is good and bad qual­i­ty. For me it was also very impor­tant to do busi­ness with a clean and orga­nized com­pa­ny. There were fac­to­ries were it was so full of hair peo­ple that you could bare­ly breath. It hap­pened a few times that I left the place imme­di­ate­ly after arrival. 

“Some were big factories, others where lofts in houses, or simply a corner in the living room”

“It was quite late and raining when he proposed us to bring us to a factory that was a 1‑hour drive”

Dur­ing our trip, we had two dif­fer­ent dri­vers. Where the smart peo­ple rent­ed a car we decid­ed to be adven­tur­ous and con­cur all in Indi­an style. After a while our sec­ond dri­ver noticed that we were look­ing for hair. It was quite late and rain­ing when he pro­posed us to bring us to a fac­to­ry that was a 1‑hour dri­ve away. I was not sure if it would be worth it but since I was already in India we decid­ed to give it a try. And that’s where I found what I was look­ing for. The fac­to­ry was big, orga­nized and very clean. The hair was the high­est qual­i­ty, off course the price was also high­er but my goal was the best hair. After inspect­ing the hairs, my part­ner nego­ti­at­ed about the price and we placed an order for 10 kilos. With bags full of hair, we left two days lat­er back to the Netherlands.

“To launch my business I organized a party in 1NUL8”

After arriv­ing home I still did not have a busi­ness name. Togeth­er with Nil­son a good friend of mine we cre­at­ed the name ‘Be unbe­weave­able’. My niece Afri­ka helped me cre­at­ing my first pic­tures and also set­ting up Insta­gram and Face­book, I had no clue how to use hash­tags since I was on social media for the first time. To launch my busi­ness I orga­nized a par­ty in ‘1nul8’ in Rot­ter­dam. Since I did not have a big bud­get, I vis­it­ed sev­er­al stores in the city cen­ter to ask for items to place in my good­ie bag, a lady from the ICI Paris agreed to do Make-up and Salem ( Hair by Jerusalem) a good friend of mine came over to do the hair of all vis­i­tors. My broth­ers were help­ing in the wardrobe and my oth­er broth­ers served Cake pops. A friend of my sis­ter was so nice to make pic­tures. Proud fact: my white dress, linen bags and all table­cloths were made by my mother. 

I did not make on sale dur­ing my launch par­ty, but I was sur­round­ed by the sup­port from fam­i­ly and friends. And by vis­i­tors that believed in my business. 

Since I did not have a phys­i­cal store I divid­ed my liv­ing room with a big ban­ner. I had a small Ikea clos­et with hair, I hanged up a price list and I had a bar set for vis­i­tors. Anoth­er great oppor­tu­ni­ty that the man­ag­er from ICI Paris gave me was to have my own table every Sat­ur­day to pro­mote my busi­ness. I’m very grate­ful for every­one that sup­port­ed my dream.

“I’m happy to share my story with you and to able to offer 100% Authentic Raw Indian Hair”

India has a very rich cul­ture and the peo­ple are very friend­ly. Besides look­ing for hair we also vis­it­ed a big tem­ple unfor­tu­nate­ly we were not allowed inside the tem­ple because we were not reli­gious. We enjoyed the Indi­an kitchen and did some shop­ping at the local stores and mar­kets. India was a pleas­ant expe­ri­ence and for sure I would love to go back again to explore dif­fer­ent parts. For now, I’m hap­py to share my sto­ry with you and to be able to offer 100% Authen­tic Raw Indi­an Hair.

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